App Annie reveals the most popular SDKs following iOS 14.5’s release

Mobile data and analytics experts App Annie have shared the most popular SDKs following the release of iOS 14.5.

iOS 14.5 delivered significant new protections for user privacy which have drastically limited access to user-level data. A report from Flurry Analytics earlier this month discovered that 96 percent of iOS 14.5 users in the US are blocking ad tracking.

As to be expected, App Annie found that Apple’s own SDKs lead by unique iOS installs globally—taking the...

27 May 2021 | Developer

Report: 96% of iOS 14.5 users in the US are blocking ad tracking

According to a new report, around 96 percent of iOS users in the US are using Apple’s new privacy feature to block ad tracking.

Starting with iOS 14.5, apps that wish to track users for advertising purposes must ask for explicit user consent.

Flurry Analytics has been tracking daily opt-in and opt-out rates following iOS 14.5’s launch and found that – of a sample of 2.5 million active users – only around four percent in the US are allowing apps access to their...

7 May 2021 | App Stores